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New business card of made in China - Zoomlion agricultural machinery products in Africa

new business card of made in China - Zoomlion agricultural machinery products in Africa

China Construction machinery information

on December 11, CCTV French international channel broadcast the special report of "going global" of Chinese made agricultural machinery, saying that "the the Belt and Road helps Africa realize agricultural modernization", introducing the overseas business of Zoomlion agricultural machinery

the report points out that China's agricultural machinery manufacturing enterprises have aimed at the structural reform of the agricultural supply side, constantly adjusting and upgrading the industrial structure, and the product quality has reached international standards. Under the guidance of the national "the Belt and Road" initiative, more and more Chinese enterprises cooperate with overseas countries and export products and technologies. Agricultural machinery products are expected to become a business card of made in China in the international market

agricultural machinery products in Africa

Chinese agricultural machinery products in Africa

according to Ms. Claudia Torres, sales manager of a distribution company in Kenya, they have cooperated with a Chinese company since 2014 to provide tractors and supporting agricultural machinery for large farms in Kenya, train agricultural machinery operators for farms, and provide tractor maintenance and after-sales services. Agricultural machinery products from China have been accepted by more and more Kenyan customers

Claudia Torres, sales manager of agricultural products distribution company

Claudia to (1) Brinell hardness (HB) rres, sales manager of agricultural products distribution company: "China's agricultural machinery products are very competitive. Compared with other brands with the same horsepower, they are 1 million Kenyan shillings cheaper, which is one of their sales advantages. These agricultural machinery products have different power models, ranging from 25 horsepower to horsepower, which means that we can enter different levels of markets, and our customers range from self-employed farmers to large farmers."

Zoomlion agricultural machinery products

"Zoomlion has developed a series of agricultural machinery products. The experiment can be completed according to the standard requirements from January to July this year. With reference to the specific steps above, the sales volume of its agricultural machinery products has increased by 50%. Moreover, it has better development potential."

such achievements are not accidental

their own efforts - industrial structure upgrading

China's agricultural machinery manufacturing enterprises have aimed at the structural reform of the agricultural supply side and continue to adjust and upgrade the industrial structure. The product quality has reached international standards, and the enterprise is also committed to better meet the needs of the international market

Wang Jinfu, vice president of Zoomlion

Wang Jinfu, vice president of Zoomlion, said: "we should not only give full play to the role of local external brain, but also make good use of the advantages of Chinese resources. Send a part of Chinese personnel, and our R & D team and foreign teams cooperate in the host country, which can not only improve the efficiency of our R & D, borrow external brain, but also reduce the cost of our R & D and shorten the development cycle."

national policy - "the Belt and Road" initiative

in recent years, the "the Belt and Road" initiative implemented by the Chinese government has strengthened cooperation between China and other countries, and has also brought opportunities for Chinese agricultural machinery products to go overseas

yuan Yongfu, deputy general manager of Zoomlion

yuan Yongfu, deputy general manager of Zoomlion said: "In the the Belt and Road, our core is to promote international production capacity cooperation. Zoomlion is currently in Belarus. Under the witness of the heads of state of the two countries, it has our base internationally. At the same time, it is promoting the establishment of production capacity cooperation bases in Serbia, Turkey and Ethiopia in Africa. Localization and internationalization cooperation is a problem that must be solved overseas. What we need to overcome here is culture Barriers and communication barriers. "

Zoomlion agricultural machinery products

following the initiative of the the Belt and Road, more and more Chinese enterprises cooperate with overseas countries and export products and technologies. With their efforts, agricultural machinery products are expected to become a business card made in China in the international market